About Us

Roy Hamilton III will develop and launch Monarch Emerging Micro Media (MEMM), a music publishing and record label imprint in 2010. Mr. Hamilton has a pedigree in the music industry as a songwriter, producer, and musician that dates back to 1997. Collectively, these skills and abilities have helped to sell over 70 million albums worldwide. Holding key executive positions in the music industry with major record companies such as Capitol Records, where he was the youngest African-American label executive in the history of the company, Mr. Hamilton has worked with artists such as R. Kelly, Britney Spears, Teddy Riley, NSYNC, Joe and The Cheetah Girls among others. As a seasoned music executive, Mr. Hamilton has fostered relationships in the creative and business communities. He has worked in the film industry, scoring films and developed a joint venture with Asylum Records/Warner Music Group. Mr. Hamilton's resume and relationships with Diamond, Platinum and Gold sell- ing artists will provide the basis for the development of the primary asset of MEMM, the writer/artist.

Roy Hamilton 3

Aaron Barabuscio

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Micro Album 2

The Micro Album (MA) will consist of up to 4 songs and companion videos. Via the digital retail network, the

consumer will be able to download a single song or an entire MA. Typical digital retail prices will be attached to the content, allowing the consumer to choose what content they want. For example, a single download will retail for $0.99 while the “Full” MA will retail for $4.99. MEMM will also provide additional downloads consisting of alternate mixes of the songs, as well as fan friendly videos that will be exclusive to the full MA. Ultimately the fan will choose.

Industry observers, and music consumer advocates alike, support the concept that the MA provides; choice of

content, multi-tiered pricing and flexibility. Industry observers, fellow artists, writers, and producers, all ac- knowledge that Roy Hamilton III and his MEMM organization will take the concept of the MA beyond traditional music business horizons and distinguish MEMM as an innovative leader.

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Micro Album

As the internet matures and becomes the leading distribution method for consuming media, so too will new content configurations emerge. Roy Hamilton III has been a leading proponent of providing the consumer with a variety of multimedia content at affordable prices. Widely quoted in the entertainment press, a key element that keeps Roy Hamilton fresh on the corporate side of music is an open attitude about technology:

“I’m very in line with what’s going on in terms of the transition from physical to digital music distribution,” Roy

asserts. “I have something I’m working on right now, which I think will be one of the main driving forces as far as how music is delivered. I’m a man of the people, so I’ve been listening to what my non-industry friends have to say, and I’ve been listening to those in the music business complain about how they’re losing their jobs. I think I’m going to help be the balance.” Always grounded and modest, Roy explains “I’m still a student of the game, but I’m going for my Masters right now.”